“It’s paid advertising that promotes earned media, hence the “earned advertising” name.”
“This platform empowers brands to choose articles or stories from across the web and social channels to help influence customers to make a purchase decision. “
“Product reviews can influence purchases and sentiment towards a brand, and inPowered’s platform seeks to measure that influence.”
“It gives advertisers the ability to take the stories that are already generating positive impressions for them, and put their own money behind giving them greater distribution.”
“Companies can manage the platform themselves and it will be available for all brands and categories, not just technology companies.”
“With advertising that’s “earned”, marketers are able to find the most influential expert stories surrounding their products and push that influence to great heights.”
