The Role of Content in the Consumer Decision Making Process

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The proliferation of digital and social media has put more digital content at consumers' fingertips than ever before.

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Consumers rely on trusted content to make purchase decisions 5X more today than they did five years ago.

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But, what content do consumers actually trust?

Branded content?

User-generated content?

3rd-party news and reviews?

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Download the latest Nielsen research to learn more about which content has the greatest impact on consumers at different stages of the decision making process, and what that means for your marketing, PR and social media strategies.

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