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100+ Content Marketing Trends and Predictions for Success in 2022

For nearly two years, content marketers have shifted gears, switched focus, executed 360s, and navigated turbulence so often it feels like we’ve created a whole new storm category – let’s call it the marketer’s maelstrom. Should we bother trying to forecast the patterns that will sweep across our industry in 2022? I think so, and here’s why: At its core, content marketing is about the future – preparing audiences and customers to solve their problems, meet their challenges, and reach their goals. To do that, you’ve got to stay ahead of your audience’s needs – and the trends that affect how they find and engage with the content you create. So, once again, we’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners) to help us shine a light on the trends and pathways to consider...

Yieldmo, Quotient and InMobi join this year’s Digiday Technology Awards nominees

The 2021 Digiday Technology Awards recognize companies advancing the digital media industry by fostering tech-focused innovation — specifically, the kind that powers relevant and personalized advertising. Among this year’s entries...

2021 Content Marketing Awards Winners

Congratulations to all our award winners and finalists!

Copywriting: Every word matters in these marketing case studies from AAA, a consultant, and a real estate company

Think about the most powerful moments in your life. You might have heard something like… “I love you.” “It’s a girl.” Or simply “Yes.” Mere words really. But when those words communicate the right ideas, magic can happen. And since marketing is just a reflection of life, the same is true for our campaigns. To help you communicate the right words to the right people in the right place, read on for examples from AI-powered content, a one-word change, and a localized landing page test...

How To Avoid Burnout & Thrive In Marketing with Peyman Nilforoush & Kage Spatz

As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Peyman Nilforoush....

Can AI Solve Content Marketing’s ROI Conundrum?

With most of ad spend on pause in 2020, many a marketer shifted their focus towards mission-based content marketing. But ROI has long been the bane of content marketing. Marketers know they need it, but understanding how it’s being used and figuring out how it’s moving consumers down the funnel has long been a challenge. Senior Editor, Lynne d Johnson, spoke with Peyman Nilforoush, CEO and Co-Founder of inPowered about how marketers can solve the long-standing ROI issue with content marketing and where he sees content marketing headed in the future...

AI for Maximizing Your Content Marketing ROI

CEO and Co-Founder of inPowered, Peyman Nilforoush, is a media entrepreneur and tech visionary. He founded the company in 2014 with his brother Pirouz after selling their previous startup, NetShelter, to Ziff Davis as the largest media tech property online (at the time)...

100+ Content Marketing Predictions for 2021

One of the many lessons of 2020 is that we look to the future with anything but 20/20 vision. But that doesn’t stop people from trying. What are budget forecasts if not our best predictions about the coming quarter or year? Knowing that the results will be perfectly imperfect, we sent more than 100 virtual crystal balls to industry thought leaders and subject matter experts, including Content Marketing World presenters. After reflection, they revealed their predictions for content marketing in 2021...

AI approach could solve the problem of ROI for content

Every company has to be a media company, too. But figuring out what content marketing to produce - and measuring its impact - is a constant problem. An AI service from InPowered could offer an answer...

How this company is using A.I. to help companies maximize their marketing spend

We’ve written before about the struggle companies are having realizing financial gains from artificial intelligence. Too often A.I. projects disappoint. Maybe part of the problem is one of expectations—many A.I. projects are too ambitious. Sometimes it is the simplest, most mundane uses of machine learning, that can have the biggest impacts...

How Using the Right MarTech Tools Can Help Drive Sales

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales?...

inPowered.ai launches Content Intelligence

AI platform inPowered.ai that focuses on providing business outcomes with content has announced the launch of Content Intelligence. It’s a SaaS solution meant to resolve the content marketing’s ROI issue...

In Response To COVID-19 Consumer Shift, InPowered.Ai Releases Content Intelligence

inPowered.ai, the AI platform built to deliver business outcomes with content, introduced Content Intelligence: a SaaS offering created to solving content marketing’s ROI problem. Developed in response to COVID-19, Content Intelligence is able to decipher what content is resonating most with consumers while driving them down the funnel to take action and deliver real ROI — changing brand perception, increasing actions taken onsite, lead generation and user engagement.

In Response to COVID-19 Consumer Shift, inPowered.ai Releases Content Intelligence

inPowered.ai, the AI platform built to deliver business outcomes with content, introduced today Content Intelligence: a SaaS offering created to solving content marketing’s ROI problem. Developed in response to COVID-19, Content Intelligence is able to decipher what content is resonating most with consumers while driving them down the funnel to take action and deliver real ROI...

In Response to COVID-19 Consumer Shift, inPowered.ai Releases Content Intelligence

Content Attribution in 2020: inPowered Launches New SaaS Offering

AI platform inPowered unveiled a new SaaS offering for content marketing today. Dubbed Content Intelligence, the new product helps brands and marketers understand what content is delivering actual business outcomes beyond simply clicks and pageviews...

In Response to COVID-19 Consumer Shift, inPowered.ai Releases Content Intelligence

inPowered.ai, the AI platform built to deliver business outcomes with content, introduced today Content Intelligence: a SaaS offering created to solving content marketing's ROI problem. Developed in response to COVID-19, Content Intelligence is able to decipher what content is resonating most with consumers while driving them down the funnel to take action and deliver real ROI...

Peyman Nilforoush of inPowered: 5 Non-Intuitive Ways To Grow Your Marketing Career

Vox Media, Productsup and Zephr join this year’s Digiday Technology Awards nominees

This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions...

Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey

As the ad tech category matures, services firms that help brands navigate the complex world of digital advertising are growing faster. That’s the story in Inc. Magazine’s 2020 revenue survey charting the fastest-growing private companies in America, released Wednesday...

Inc. 5000 2020

Inc. 5000 2020: Introducing the 5,000 Fastest-Growing Private Companies in America Explore Inc.’s annual ranking of the private companies with the most proven track records...

15 Seconds of Engagement as a Simple Content Metric

Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting positive business outcomes...

15 Seconds of Engagement as a Simple Content Metric

InPowered Selected By ANA As Winner Of ‘Best Use Of AI/Machine Learning’ Category At 2020 B2 Awards

inPowered, the AI platform delivering business outcomes with content marketing, was awarded the top honors for the “Best Use of AI/Machine Learning” category at the 2020 Association of National Advertiser’s B2 Awards. This marks the first time that inPowered has received this accolade from the ANA, one of the most highly regarded organizations within the advertising and marketing space...

inPowered Selected by ANA as Winner of 'Best Use of AI/Machine Learning' Category at 2020 B2 Awards

inPowered, the AI platform delivering business outcomes with content marketing, was awarded the top honors for the "Best Use of AI/Machine Learning" category at the 2020 Association of National Advertiser's B2 Awards. This marks the first time that inPowered has received this accolade from the ANA, one of the most highly regarded organizations within the advertising and marketing space...

How has Covid-19 Changed Your Content Marketing?

The COVID-19 pandemic has definitely made some changes to industries around the world and content marketing is no exception. This means that every business needs to sit down and have a long, hard look at their content marketing strategy and change accordingly...

4 Important Effects of COVID-19 on Content Marketing

The pandemic is now in its third month of wreaking havoc on people and their businesses. Many industries are changed forever and how we do business has already seen a great impact. When it comes to content marketing, the change is also inevitable. What changes have occurred to content marketing as a result of Covid-19...

Roadmap to travel recovery: Content marketing and COVID-19

inPowered compiled a case study on “A Roadmap to Travel Recovery: Content Marketing and COVID-19” - its recommendations on how travel brands can employ content marketing to transition into a post-COVID world...

How to Strike the Right Tone with Your COVID-19 Marketing Messaging

During the current world crisis, many businesses are struggling to survive. And many brands are wondering how — or even if — they should continue certain marketing efforts. In fact, recent data compiled by Influencer Marketing Hub revealed 89% of advertisers have altered their efforts due to the coronavirus...

Now Trending: inPowered on the Coronavirus Surge in Mission-based Marketing

We spoke with Peyman Nilforoush, CEO & Co-Founder of content marketing platform, inPowered about the trends his company is seeing with their clients in terms of shifting to mission-based marketing and how inPowered is matching COVID-19 related brand spend dollar-for-dollar...

The Drum Marketing Awards USA 2020 finalists: including Taco Bell, Netflix and Bud Light

Taco Bell, Old Navy, Olay, KY, Netflix, Panasonic, Bud Light, IBM and Revlon are among the brands that have made the shortlist of The Drum Marketing Awards USA 2020. These awards recognize the best in the business and then make sure their peers, clients and potential recruits know all about them...

Digital Marketing Strategy and the Impact of AI with Peyman Nilforoush

Content marketing is at the core of a good brand strategy. With advances in AI and digital marketing, more is possible now than ever before. In this episode, Adam Torres and Peyman Nilforoush, CEO and Co-Founder of inPowered, explore how digital marketing and AI are changing the business landscape...

Serial Entrepreneurship in Ad and Content Networks: inPowered CEO Peyman Nilforoush (Part 4)

Peyman has done two startups in the ad network and content network field, and this discussion takes us through that journey...

Serial Entrepreneurship in Ad and Content Networks: inPowered CEO Peyman Nilforoush (Part 3)

Peyman has done two startups in the ad network and content network field, and this discussion takes us through that journey...

Serial Entrepreneurship in Ad and Content Networks: inPowered CEO Peyman Nilforoush (Part 2)

Peyman has done two startups in the ad network and content network field, and this discussion takes us through that journey...

Serial Entrepreneurship in Ad and Content Networks: inPowered CEO Peyman Nilforoush (Part 1)

Peyman has done two startups in the ad network and content network field, and this discussion takes us through that journey...

Viacom Velocity and Ally Financial lead the pack for this year’s Digiday Content Marketing Awards finalists

Powerful storytelling was the theme among the finalists for the 2020 Digiday Content Marketing Awards...

inPowered’s Response to Coronavirus Pandemic

inPowered, the AI platform for content amplification, announced that in response to the Coronavirus pandemic, every dollar spent by brands to promote COVID19-related content through their platform will be matched by inPowered at 100% to increase the reach and impact of their campaigns...

Peyman Nilforoush: Interview with InPowered's CEO

“This is not about raising money [...] It is about building something meaningful” explains Peyman Nilforoush in his interview with Ashkan Karbasfrooshan at the 2019 LUMA DMS Conference in New York City, New York...

Product innovation: How AI transforms highly ineffective advertising into highly relevant engagement

This podcast interview focuses on the product innovation that has the power to transform the advertising industry and the way marketers can make a remarkable impact, and my guest is Peyman Nilforoush...

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